Social Media & Performance Marketing - Internship (WFH)

The content team will provide Reels, posters, carousels and other creative assets. Your responsibility will be to publish content correctly and consistently, maintain audience engagement, respond to comments and messages, and help increase reach and engagement.

You will also manage campaigns through Meta Ads Manager. The ideal candidate should have practical experience with Meta Ads and understand how to evaluate content and campaign performance.

Selected intern's day-to-day responsibilities include: A. Instagram Management & Engagement: 1. Publish reels, posters, carousels, stories, and other content provided by the content team.

2. Follow the content calendar and ensure consistent, timely posting. 3. Write or adapt captions, hashtags, tags and CTAs when required. 4. Respond promptly and appropriately to comments, replies, DMs and other audience interactions.

5. Encourage conversations and engagement through questions, polls, and other interactive formats. 6. Monitor comments and messages to identify questions, feedback, concerns and potential leads.

7. Maintain a positive, safe and child-friendly brand voice. 8. Track reach, views, likes, comments, shares, saves, profile visits, and other engagement metrics.

9. Identify content, topics, captions and posting times that perform better. 10. Suggest ways to improve future content performance. 11. Monitor relevant trends, competitor activity, and audience conversations.

12. Help grow Peblo's Instagram presence and relevant organic audience. B. Meta Ads & Performance Marketing: 1. Set up, manage and monitor campaigns through Meta Ads Manager.

2. Use provided creative assets to launch advertisements on Facebook and Instagram. 3. Manage audience targeting, campaign setup, budgets and placements.

4. Monitor metrics such as reach, impressions, CTR, CPC, CPM, engagement, leads and conversions. 5. Identify underperforming campaigns, ad sets and creatives and suggest improvements.

6. Test different audiences, ad formats, captions and CTAs. 7. Prepare campaign performance reports and actionable insights. 8. Coordinate with the content and marketing team to identify high-performing ad creatives.

9. Ensure campaigns are launched correctly and monitored regularly. What you will do: 1. Manage Peblo's day-to-day Instagram activity. 2. Publish content created by the internal content team.

3. Ensure comments, replies and messages are handled promptly. 4. Keep the audience engaged through conversations, questions and polls. 5. Track content performance and identify opportunities for improvement.

6. Help increase Peblo's reach, engagement and follower growth. 7. Run and monitor Meta advertising campaigns. 8. Share regular insights on what is working and what needs improvement.

9. Work closely with the content and marketing team to grow Peblo's online presence. Who can apply: Only those candidates can apply who: • are available for the work from home job/internship • can start the work from home job/internship between 5th Sep'26 and 10th Oct'26 • are available for duration of 6 months • have relevant skills and interests Stipend: INR₹ 13,000 - 16,000 /month Deadline: 2026-10-06 23:59:59 Other perks: Certificate, Letter of recommendation Skills required: Social Media Marketing, Copywriting and Content Marketing Other Requirements: • Requirements: • 1.

Currently pursuing or recently completed a college/university degree in any field. • 2. Practical experience with Meta Ads Manager is required. • 3. Good understanding of Instagram, social media engagement and audience interaction.

• 4. Ability to manage an Instagram account consistently and responsibly. • 5. Strong written communication and professional response skills. • 6. Understanding of Instagram engagement metrics and Meta advertising metrics.

• 7. Basic understanding of CTR, CPC, CPM and conversions. • 8. Ability to identify what content performs well and why. • 9. Organised, proactive and comfortable working with a content calendar.

• 10. Willingness to work in a fast-paced startup environment. • 11. Freshers may apply if they have practical Meta Ads experience through projects, freelance work, college work or personal campaigns.

• Good to Have: • 1. Experience managing an Instagram or brand account. • 2. Experience handling comments, DMs and online communities. • 3. Experience running Meta Ads for a business, product or personal project.

• 4. Familiarity with Instagram Insights and Meta Ads reporting. • 5. Understanding of audience targeting, retargeting and campaign optimisation. • 6.

Familiarity with Canva, CapCut, VN or similar tools. • 7. Experience with content calendars or social media management tools. • 8. Interest in children’s entertainment, education, parenting or digital products.

About Company: Peblo is a seed-funded, stealth-mode ed-tech startup, backed by the SAS Group, a 35 year old diversified business group headquartered in Gurgaon, with portfolio companies present across multiple industries - Healthcare (Medanta - Top 5 hospital chain in India), financial services (SVCL), digital health and insurance (Aiqa Health), Technology (Finncub) and many more.

Peblo marks their foray into the ed-tech sector, with a bold vision to reshape how millions of children experience learning in India and beyond. Peblo is being led by a team of seasoned co-founders from ISB, ex-Zomato, ex-Bain, who bring together deep expertise across education, technology, product innovation, business strategy, and creative storytelling.

Additional information: • Who Should Apply? 1. We are looking for someone who is active on Instagram, understands how engagement works and enjoys interacting with an online audience.

2. This role is suitable for a candidate who can take ownership of an Instagram account, respond to people professionally, maintain consistent posting and understand how to improve the reach and performance of content.

3. Candidates must have practical knowledge or experience with Meta Ads Manager. Experience managing a brand page, running advertisements or handling social media engagement will be an advantage.