Digital Marketing Intern (Student Wage)

Overview

The   University of Virginia’s   media relations team, which is part of   Office   of University Communications,   is   looking to hire   a thoughtful, detail-oriented student   colleague, who will   lead the production   cycle   of our twice-weekly media newsletter, which reaches thousands of journalists .

This opportunity sits at the intersection of legacy media and emerging media,   offering   dire ct   experience in to the constantly evolving nature of university   media   relations in the digital era .   This position will own the creation and execution of the newsletter,   including   helping   the media relations team to   refine its design and delivery . Beyond publishing each edition, this role will   support   strategic email   list management   and subscriber   development .   In   totality, those responsibilities and opportunities offer a student internship role with   nearly limitless   potential.

This position is great for someone who   enjoys refining processes over time and delivering work on a consistent   cadence . While an interest in journalism and media is valuable, this position   is   best suited   to   candidates   with a passion in high- quality   execution, the strategic aspects of   email   c ommunications, audience growth, and understanding how digital content reaches and   engages with   varying audiences.

You will be joining a small but determined Earned Media Team, where our mission is harnessing strategic media coverage to   benefit   the public and elevate the standing of   world-class   UVA experts.   Our work directly supports UVA’s role as a public institution that serves all citizens of Virginia.

The starting date and weekly schedule are both highly flexible.   In addition, the location of the work is highly flexible, hybrid in nature,   and adaptab l e   to stud ent schedules.   Optimal combination of   remote-work arrangements and   a vibrant,   engaging office setting.

Key responsibilities

• Produce and distribute the   twice-weekly UVA Media Advisory newsletter,   including drafting, editing, formatting, and quality assurance.
• Maintain and improve the health of our media contact listserv by researching, adding, organizing, and removing contacts as needed.
• Monitor engagement trends and recommend ideas to improve newsletter performance and user experience.
• Brainstorm and test creative ways to make content easier for journalists to scan, discover relevant stories, and connect with our team for interview opportunities.
• Work across a broad array of UVA experts and topic areas.
• While not a responsibility, this role carries the opportunity   to   contribute to   University Communications’   broader   overall strategy and   content .

Qualifications

• Currently enrolled as a full-time student at the University of Virginia.
• Passionate long-term interest in   the mission of public universities and how that   mission   intersects with   public relations,   digital marketing, communications,   and the role of journalism in our society’s health and vibrance.
• Demonstrated   track record   of drawing   energy from the work   of regular production cycles .
• Basic   proficiency   or   ability to learn   email marketing software (Marketing Cloud, MailChimp, etc.)
• Committed collaborator who gravitates toward team settings.

Preferred qualifications

• Experience with email marketing platforms (Marketing Cloud, Mailchimp,   etc . )
• Experience creating newsletters, editorial content, or   strategic messaging for varying audiences.
• Interest   in journalism, media relations,   and   academic research.

Scheduling: Digital marketing intern expected to work approximately 20 hours per week.

Compensation: $20/hr.

To apply

Please   submit   a resume and a brief   cover letter outlining your interest in the position. Please limit   the cover   letter to 400 words.   This application will   remain open unt il we find our next teammate.   F or examples of prior Weekly Media Advisory editions, please   contact   o u r   t e a m   a t   UVAExperts@virginia.edu.

Minimum requirements

Resume and Cover Letter required.

Education: Current undergraduate and graduate UVA student

Experience: None

Licensure: None

Physical demands

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA’s commitment to non-discrimination and equal opportunity employment .